What is the AMA Program?

As your dedicated Marketing Expert, your strategist will be your go-to for all your marketing needs – a single touchpoint for a vast array of services. Whether through call, email, or Teams message, your strategist is just a click away to assist, plan, and execute strategic marketing initiatives.
 
Here's an outline of the top 20 perks your strategist will offer you to enhance your marketing efforts on the AMA Program:
 
1. **Customized Marketing Strategies**: Your strategist will craft strategic plans and discover new marketing opportunities tailored to your interests and business objectives.
 
2. **Program Materials and Campaign Management**: Your strategist will guide you through new campaign ideas with a multi-channel marketing approach. Expect seamless coordination of marketing campaigns, whether it's a postcard series, targeted display campaigns, social media, email communication, billboards, and more.
 
3. **Insightful Expert Guidance**: Navigating the realm of marketing, especially email marketing, can be complex. Your strategist will leverage a wealth of data and real-world loan officer case studies to do more than just validate strategies; it will offer you a clear understanding of what works, why it works, and how it can be tailored for your unique needs.
 
In essence, your strategist is more than just an advisor - they're a partner dedicated to your success, offering insights not just based on theory but proven practice, setting the stage for your impactful and rewarding marketing journey.
 
4. **Custom Marketing Materials**: Leave the task of ordering customized marketing materials such as print pieces, merchandise and closing gifts to your strategist. Just tell them you're vision and they'll take care of the rest!
 
5. **Tailored Social Media Management**: In today's digital landscape, a compelling social media presence is more than essential; it's a powerful tool to magnify your influence, engage with your audience, and stand out as a leading mortgage expert. To enhance your online visibility and relevance, your strategist will meticulously craft a personalized content plan for you, delivering an average of 12 engaging posts per month. These posts will not only feature custom-made, visually appealing graphics but will also spotlight your expertise to referral partners and clients.
 
Moreover, your strategist is committed to keeping your social media platforms up-to-date with the latest industry news. By being the first to share these vital updates, you're not just informing your audience; you're showcasing your proactive approach and industry savvy, granting you a distinct competitive edge. With this comprehensive and tailored social media strategy, your online presence will be a reflection of your dedication, knowledge, and industry-leading standards.
 
6. **In-House Marketing Support with Corporate Insights**: What sets us apart is our unique position as an in-house marketing team intimately involved with our Corporate marketing strategies. This not only enables us to maintain a coherent and consistent brand message but also allows us to access and analyze metrics on a larger scale.
 
With the insights gathered from extensive corporate data, your strategist is equipped to discern what strategies truly work, what resonates with the audience, and where adjustments are needed. This large-scale view allows us to quickly pivot our approaches when necessary, ensuring that we always deliver the most effective, data-informed strategies for optimum results.
 
In this manner, your marketing efforts will always be agile, responsive, and finely tuned to the dynamics of the marketplace, ensuring maximum reach, impact, and business growth.
 
7. **Print Orders**: Your strategist will handle all the coordination and logistics of your print orders including in-house orders or with a third party.
 
8. **Regular Check-Ins**: Your strategist will check-in weekly with you to ensure all strategies align with your vision and objectives.  
 
These regular interactions offer a valuable opportunity to exchange ideas, track progress, discuss performance metrics, and make necessary adjustments. But it's more than just staying updated - it's about transforming your ideas into tangible strategies and results. This consistent engagement ensures that your marketing journey is a collaborative endeavor, consistently aligned with your vision, and efficiently converting your ideas into successful realities.
 
8.**Data-Driven Growth Strategy**: Anchored in your business objectives, your strategist will meticulously monitor the correlation between your marketing initiatives and business growth. By doing so, they can distill key insights from performance data and leverage these insights to refine your marketing efforts continually.
 
But the mission goes beyond just refining the marketing process. The ultimate aim is to create a clear and impactful connection between your marketing strategies and tangible business outcomes—specifically, more closed loans. By integrating a data-driven approach, your strategist ensures your marketing activities are not just bringing visibility, but are genuinely contributing to your business's bottom line and propelling you towards sustained growth.
 
9. **MIGconnect Database Management**: Your strategist will manage your database, clean up duplicates, and assist with setting up groups based on your marketing goals.
 
10. **Reputation Management**: Your strategist will encourage reviews by sending review request emails and coordinate replies to reviews, ensuring your online reputation remains robust.
 
11. **Holistic Video Strategy & Coordination**: The power of video content in today's digital landscape is immense. Recognizing this, your strategist is primed to offer comprehensive support, ranging from scripting, recording advice, to filming assistance. But the service extends beyond just content creation.
 
Your strategist will collaborate with you to design a strategic video content plan, identifying the optimal channels for posting your videos to maximize visibility and audience engagement. By understanding where your videos will gain the most traction and adapting to changing trends, your strategist ensures your video content is not only high-quality but also strategically placed for the maximum impact. This holistic approach to video coordination is designed to help you harness the full potential of video marketing.
 
13. **Event Planning Support**: Let your strategist assist with all the fine details of your event planning, from invites to contests, giveaways, print marketing, and merchandise ordering.
 
14. **Accountability**: Your strategist will keep you on track with task management and marketing next steps, ensuring your marketing efforts are always moving forward.
 
15. **In-Depth Monthly Analysis & Forward Planning**: To keep you informed and ahead, your strategist will provide a comprehensive monthly report, detailing the previous month's successes and key learnings. This report will include an analysis of your social media performance, insights from various campaigns, and a detailed review of your overall marketing wins. 

But it's not just about reflection; it's about informed anticipation. Using the insights gleaned from the monthly report, your strategist will shape the strategy for the upcoming month, making data-driven adjustments and plans for continued success. This cycle of detailed reporting and strategic planning ensures your marketing efforts are always evidence-based, continuously improving, and aligned with the evolving needs of your business.
 
16. **Precision Targeted Display**: A crucial part of the AMA program, your strategist will guarantee a minimum of 3,000 impressions monthly through finely tuned targeting tactics. This includes methods like re-targeting, designed to capitalize on the potential of your warmest leads—those who have previously visited your website. 

Imagine your digital ad, showcasing your face and information, strategically appearing as these leads navigate various websites and social media platforms, like Facebook & Instagram. It's about keeping your presence visible and impactful, reminding them of the value you offer. 

Furthermore, through Custom Audience Targeting, your strategist ensures you stay at the forefront of your MIGconnect database (Prequal and past closed loans) simply using their email addresses. These highly targeted ads will link directly back to your website, facilitating seamless audience interactions and increased web traffic. 

This precise targeting ensures you remain top-of-mind for your most promising leads, reinforcing your brand's presence and encouraging lead conversion.
 
17. **Access to Advanced Targeted Display Technology & Co-branding Opportunities**: Your strategist will have access to cutting-edge targeted display technology that opens up possibilities for dynamic collaborations. This technology paves the way for your referral partners to co-brand online marketing initiatives aimed at their clients, strengthening your mutual business relationship while increasing exposure. 

Furthermore, your strategist can help you craft tactful marketing strategies for your referral partners, such as brand radius campaigns with geo-fencing. These strategic campaigns amplify your reach in select geographical areas, creating localized marketing impact. 

While custom campaigns may involve an additional charge, rest assured that the strategic planning, support, and execution will be meticulously handled by your strategist. With this comprehensive support, you'll be well-positioned to seize the opportunities offered by advanced targeted display technology and collaborative co-branding.
 
18. **Mortgage Inquiry Alerts**: With the technology support included in your package, you'll gain access to timely mortgage inquiry alerts. This powerful feature monitors your MIGconnect database, specifically focusing on pre-qual applications and past closed loans.  

An inquiry alert serves as a timely notification, alerting you when a contact from your database has initiated a mortgage application with a competitor. This pivotal information empowers you to act promptly, reaching out to your client before they've made substantial progress with the competitor. 

The advantage of these alerts is they often catch your contacts at a stage where they're not completely committed to the other lender. More often than not, they'll appreciate your proactive approach and welcome a discussion for a second opinion—especially given their existing familiarity with you. These mortgage inquiry alerts, therefore, serve as a potent tool in client retention and relationship building.
 
19. **Referral Partner Strategy & Resource Optimization**: In the quest to grow your business, your strategist recognizes the power of your referral partners. To harness this potential, they will collaborate with you to develop a tailored action plan that positions you effectively in front of partners such as realtors, divorce attorneys, CPAs, and title companies. 

The process begins with brainstorming innovative and compelling ideas designed to highlight your expertise and market you as a valuable resource. This can include workshop ideas, creatively designed merchandise, and distinctive outreach strategies that distinguish you as their preferred go-to resource. 

To make these strategies as targeted and impactful as possible, your strategist will work with you to create a detailed target list, guiding your outreach efforts with precision and intent. 

Moreover, your strategist will leverage production data to ensure your time and resources are optimally used. This data-driven approach means your strategies are always informed, efficient, and poised for maximum impact. This comprehensive package of strategic support is designed to empower you to make the most of your referral relationships, driving your business growth forward.
 
20. **Distinctive Branding Strategies**: In the crowded landscape of mortgage professionals, standing out is vital. Your strategist understands this, and is committed to helping you create and hone a distinct brand that sets you apart as a mortgage expert. 

This process begins with an in-depth review of what makes you uniquely YOU - your strengths, your quirks, and your distinct appeal. Armed with these insights, your strategist will work with you to craft a brand identity that not only represents your individuality but also resonates with your target audience. 

This might involve innovative elements like engaging merchandise, a catchy tagline, or a signature touch you add at closings or events. Whatever the strategy, the goal remains the same: to make you memorable in the minds of your clients and referral partners. With your strategist's guidance, your brand will be more than just a name—it will be an unforgettable experience that sets you apart in your industry.
 
Through this comprehensive service, your strategist aims not just to support your marketing needs but to serve as a partner in your business growth. 

Let's connect and elevate your marketing to the next level!