Digital Marketing Plans

Enhanced Engagement

Social Media Management: Weekly: 1 custom post, which is an industry-related post featuring your personalized information, plus 1 custom blog post on Facebook and LinkedIn. The blog post will originate from your website, driving more traffic back to your site and application while positioning you as a valuable resource in the industry. Additionally, housing, MIG, and THDA news updates labeled "From Your Favorite Loan Officer" will be shared as they come, ensuring your audience stays informed with the latest developments. Custom request posts permitted; you provide the captions.

Advertising: $50 ad budget on Facebook and Meta pixel on your website for better targeting.

Reporting: Automated monthly reporting emails for Facebook and LinkedIn will provide detailed insights on your social media performance. These reports will include metrics such as engagement rates, reach, and impressions, showcasing the most effective posts and highlighting trends. You will also receive data on follower growth, click-through rates, and audience demographics, allowing you to understand your audience better and refine your strategy for maximum impact.

Benefits:

• Increase engagement with customized content.
• Drive traffic with targeted Facebook ads.
• Gain deeper insights with monthly performance reports.
• Local SEO Impact: Enhanced content and engagement can boost your local search visibility, attracting more local clients.

Multi-Platform Expansion

Profile Optimization: Basic optimization and updating of your Facebook, LinkedIn, Google Business, and Instagram profiles with MIG branding to ensure a professional and cohesive online presence.

Social Media Management: Weekly: 2 custom posts on Facebook, Instagram, and LinkedIn, which are industry-related posts featuring your personalized information, plus 1 custom blog post on Facebook, LinkedIn, and Google Business Page. The blog post will originate from your website, driving more traffic back to your site and application while positioning you as a valuable resource in the industry. Additionally, housing, MIG, and THDA news updates labeled "From Your Favorite Loan Officer" will be shared as they come, ensuring your audience stays informed with the latest developments. Custom request posts permitted; we will craft the captions for you.

Instagram Link In Bio: Customizable Link In Bio for Instagram profile, which enables you to create a branded landing page with multiple links to your website and application, while also integrating your posts to directly link to the referenced content.

Advertising: $75 boosted budget on Facebook & Instagram with Meta pixel on your website.

Reputation Management with Birdeye:

• Advanced review management strategy, including automated requests via text and email for your closed loans through MIGconnect.
• Review Request Landing Page: Customize your review request landing page to direct clients to specific channels for posting reviews. You can also offer a "Contact Us Directly" option to encourage clients to reach out to you before posting a negative review.
• Customized automated replies to Google Reviews with notifications.
• Notifications for Zillow, Facebook, and Realtor.com.
• Aggregated reviews across platforms in one customized Birdeye Listing profile.
• Review widget placed on the homepage of your website.
• Birdeye Mobile App: Get real-time notifications for all reviews that come in and view how you responded, send a review request manually, and review reporting. Clients can respond directly to your review requests, and you can reply in the app. Our team will manually respond to these reviews, ensuring a personal touch in every interaction.
• Review Reporting: Detailed review reporting to track review counts, ratings, and response times, helping you monitor and improve your customer feedback and reputation management efforts.

Reporting: Automated monthly reporting emails for Facebook, LinkedIn, Instagram, and Google Business will provide detailed insights on your social media performance. These reports will include metrics such as engagement rates, reach, and impressions, showcasing the most effective posts and highlighting trends. You will also receive data on follower growth, click-through rates, audience demographics, and interactions on Google Business like views, searches, and actions. This comprehensive reporting allows you to understand your audience better and refine your strategy for maximum impact across all platforms.

Benefits:

• Broaden your reach with content across multiple platforms, including Instagram and Google Business Profile.
• Boost your visibility with increased ad spend.
• Manage and enhance your online reputation with ease using Birdeye's Review Reputation Tools.
• Track your growth and performance with detailed reports.
• Local SEO Impact: Improved profile optimization and enhanced reviews can significantly boost your local search rankings, making it easier for local clients to find you. 

Comprehensive Digital Dominance

Brand Identity Development: Identify and create your own personalized brand that mirrors throughout all of your content, reinforcing your brand identity and enhancing recognition across all platforms.

Personalized Branding Optimization: Customize and optimize your Facebook, LinkedIn, Google Business, and Instagram profiles with your personalized branding to ensure a consistent and professional online presence.

Social Media Management: Weekly: 2 custom branded posts on Facebook, Instagram, and LinkedIn, featuring industry-related content with your personalized branding, plus 2 custom blog posts on Facebook, LinkedIn, and Google Business Page. The blog posts will originate from your website, driving more traffic back to your site and application while positioning you as a valuable resource in the industry. Additionally, custom review graphics will be created and shared as reviews come in, and housing, MIG, and THDA news updates will be personalized and shared with your information. Custom request posts are permitted; we will craft the captions for you.

Instagram Link In Bio: Customizable Link In Bio for Instagram profile, which enables you to create a branded landing page with multiple links to your website and application, while also integrating your posts to directly link to the referenced content.

Manage engagement and interactions on all platforms: We will handle comments on posts, shares, direct messages, and tagged posts, ensuring that all interactions are promptly and professionally managed. Our team will engage with your audience, respond to inquiries, and encourage further interaction to build stronger connections and enhance your online presence.

Advertising:

• Facebook & Instagram: $100 ad budget for boosted ads with Meta pixel on your website.
• Adwerx Targeted Display: Retargeting display ads to follow people after they visit your website and target groups in your database in MIGconnect.

Reputation Management with Birdeye:

• Advanced review management strategy, including automated requests via text and email for your closed loans through MIGconnect.
• Customized automated replies to Google Reviews with notifications.
• Notifications for Zillow, Facebook, and Realtor.com reviews: Our team will manually respond to these reviews, ensuring timely and personalized engagement.
• Aggregated reviews across platforms in one customized Birdeye Listing profile.
• Review widget placed on the homepage of your website.

Reporting: Automated monthly reporting emails for Facebook, LinkedIn, Instagram, and Google Business will provide detailed insights on your social media performance. These reports will include metrics such as engagement rates, reach, and impressions, showcasing the most effective posts and highlighting trends. You will also receive data on follower growth, click-through rates, audience demographics, and interactions on Google Business like views, searches, and actions. This comprehensive reporting allows you to understand your audience better and refine your strategy for maximum impact across all platforms.

Benefits:

• Establish a strong, branded online presence.
• Engage with your audience and manage your reputation seamlessly.
• Enhance targeting display and re-targeting efforts to drive conversions.
• Manage and enhance your online reputation with ease using Birdeye's Review Reputation Tools.
• Comprehensive reporting to keep track of your performance.
• Local SEO Impact: Advanced local SEO strategies will further boost your visibility in local search results, attracting more local clients and driving more traffic to your site.

Adwerx Digital Display Ads ensure that your digital advertisements achieve a minimum of 3,000 impressions monthly through advanced targeting tactics. This includes methods like re-targeting, which are designed to capitalize on the potential of your warmest leads—those who have previously visited your website. 

Re-targeting: Imagine your digital ad, showcasing your face and information, strategically appearing as these leads navigate various websites and social media platforms, like Facebook and Instagram. This strategy keeps your presence visible and impactful, reminding potential clients of the value you offer. 

Custom Audience Targeting: Through Custom Audience Targeting, your strategist ensures you stay at the forefront of your MIGconnect database (prequal and past closed loans) by simply using their email addresses. These highly targeted ads will link directly back to your website, facilitating seamless audience interactions and increased web traffic. 

Personalized Ads: Ads are customized with your picture and contact information, making them personal and directly linking to your website, enhancing the chances of interaction and conversion. 

Benefits: 

• Stay Top-of-Mind: This precise targeting ensures you remain top-of-mind for your most promising leads, reinforcing your brand's presence and encouraging lead conversion. 
• Increased Visibility: A minimum of 3,000 impressions monthly helps keep your presence visible and impactful. 
• Effective Engagement: These ads make use of re-targeting tactics to re-engage warm leads and drive them back to your website.
   

Investment: $75 billed monthly and customized to your database.